What Is a Google Ads Agency Account (MCC) and How Does It Work?
A Google Ads MCC (My Client Center) is a manager account that links to your advertiser account — it does not replace or take over your account. Portcast handles MCC setup, account linking, and ongoing Google Ads operations with your account ownership intact.
- —Your Google Ads account stays registered in your name
- —MCC access terms documented before any linking begins
- —Fit review before any work starts
- —No guaranteed approval from Google's review process
How we work on Google Ads
Qualification
We confirm your Google Ads account situation qualifies — including account history, current status, and documentation readiness
Scope Alignment
We align on MCC access scope, ownership documentation, and what the linking or setup workflow covers
Execution
We run the MCC setup or account linking workflow with compliance review built in
Review & Cadence
We review account status post-setup and define the operational cadence going forward
What we stand behind
How we work together
Fit and qualification review
We check your Google Ads account situation before anything starts
Account structure and MCC scope confirmed
By your AM before any workflow begins
MCC setup or account linking activated
With a defined scope agreed upfront
Ongoing campaign review
And next-step cadence set with your AM
Common questions about Google Ads MCC
Running Google Ads? Let's check if your MCC situation fits.
Share your current Google Ads account status and what you're trying to set up. We'll confirm what's realistic before we take the next step.